This Privacy Policy explains in full how m444 collects, uses, stores, shares, and protects the personal data of every player who registers or interacts with the m444 platform at m444.biz. We are committed to handling your data with transparency, security, and respect — because your trust is not something we take for granted.
Before you read the full policy, these six principles summarise how m444 approaches your personal data — in plain language.
m444 collects your personal data only for specific, legitimate purposes — account operation, payment processing, identity verification, fraud prevention, and regulatory compliance. We do not collect data speculatively or beyond what is necessary.
m444 does not sell, rent, or trade your personal data to third parties for commercial or marketing purposes. Ever. Your information is used to provide the m444 service — nothing more, nothing less.
All data stored and transmitted by m444 is protected using 256-bit SSL encryption — the same standard used by international banks and financial institutions. Passwords are hashed using industry-standard algorithms and never stored in plain text.
m444 players have the right to access, correct, restrict, or request deletion of their personal data at any time. You are also in control of your marketing preferences. We do not make it difficult to exercise these rights.
m444 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal or regulatory obligations. Data that is no longer required is securely deleted.
This policy is written to be clear and understandable — not buried in impenetrable legal language. If you have questions about how m444 handles your data that are not answered here, contact our team directly at [email protected].
Related:
Terms & Conditions
Responsible Gaming
1.1 Data Controller. The data controller responsible for your personal information is m444, the operator of the online casino and sportsbook platform accessible at m444.biz. m444 operates under international gaming licence authority and is committed to protecting the privacy of all players, with particular attention to the needs and expectations of Pakistani users.
1.2 Scope of This Policy. This Privacy Policy applies to all personal data collected through the m444 website at m444.biz, through any mobile-optimised version of the site, and through any direct communication channels operated by m444 — including email, live chat, and support ticket systems.
1.3 Contact Details. For all privacy-related enquiries, data requests, or complaints, you may contact the m444 data protection team using the following channels. m444 staff are available 24/7 and respond to data privacy requests within five (5) business days:
m444 collects the following categories of personal data from players. The specific data collected in each category depends on how you interact with the platform and the products you use.
| Category | Examples | Collected When |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number, selfie/photo for KYC verification | Registration, KYC verification |
| Contact Data | Pakistani mobile number (03xx), email address, city of residence | Registration, support contact |
| Financial Data | JazzCash account number, EasyPaisa wallet number, bank account details (HBL, UBL, Meezan, MCB), transaction history, PKR balances | Deposits, withdrawals, KYC |
| Account Data | Username, encrypted password hash, account settings, responsible gaming preferences, VIP tier, bonus activity | Registration, ongoing platform use |
| Technical Data | IP address, device type, operating system, browser type, screen resolution, session tokens | Every site visit or login |
| Usage Data | Pages visited, games played, bets placed, bet amounts, win/loss records, session durations, click events | Ongoing platform use |
| Communications Data | Live chat transcripts, email correspondence, support tickets, player feedback | When you contact m444 support |
| Marketing Preferences | Email opt-in/opt-out status, SMS preference, preferred promotion categories | Registration, account settings updates |
m444 collects personal data through the following means:
m444 processes your personal data on one or more of the following lawful bases:
m444 uses your personal data for the following specific purposes:
6.1 General Principle. m444 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share your data with third parties only to the extent necessary to provide the m444 service to you or to comply with legal obligations.
6.2 Categories of Third-Party Recipients. m444 may share personal data with the following categories of third parties:
7.1 What Are Cookies. Cookies are small text files placed on your device when you visit m444.biz. They allow the site to remember your preferences, maintain your login session, and collect usage data to improve platform performance.
7.2 Types of Cookies Used by m444:
7.3 Cookie Control. You may control non-essential cookies through your browser settings or through the m444 cookie preference centre. Disabling non-essential cookies will not prevent you from accessing the core m444 platform, but some personalisation features may not function correctly.
8.1 Technical Measures. m444 implements the following technical security measures to protect your personal data:
8.2 Organisational Measures. Access to player personal data is restricted to m444 staff who have a legitimate business need to process it. All m444 staff with data access are bound by confidentiality obligations and receive training on data protection and information security.
8.3 Data Breach Response. In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected players, m444 will notify affected players without undue delay and will take all technically feasible steps to contain the breach and prevent further unauthorised access.
9.1 General Retention Principle. m444 retains personal data for only as long as necessary to fulfil the purpose for which it was collected. Once data is no longer required for its original purpose and there is no legal obligation to retain it, it is securely deleted or anonymised.
9.2 Specific Retention Periods:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data | Duration of active account + 7 years after closure | AML, KYC, and gaming licence obligations |
| Financial transaction records | 7 years from transaction date | AML reporting and regulatory audit trail |
| Gameplay and betting records | 5 years from date of bet placement | Dispute resolution and regulatory compliance |
| Support communications | 3 years from date of communication | Complaint handling and quality assurance |
| Technical and usage data | 13 months from collection | Security monitoring and analytics |
| Marketing consent records | Duration of consent + 3 years | Proof of consent and opt-out compliance |
9.3 Post-Retention Deletion. Upon expiry of the applicable retention period, m444 will securely delete or anonymise personal data using industry-standard methods that prevent recovery or reconstruction of the deleted information.
As an m444 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] or via live chat. m444 will respond to all data rights requests within five (5) business days.
Request a copy of all personal data m444 holds about you, including account data, transaction history, and gameplay records.
Request correction of any inaccurate or incomplete personal data m444 holds about you, such as an incorrect date of birth or address.
Request deletion of your personal data where m444 no longer has a legal basis to process it. Note that data subject to AML or regulatory retention obligations cannot be deleted early.
Request that m444 pause processing of your personal data in certain circumstances — for example, while a complaint is being investigated.
Request a structured, machine-readable copy of the personal data you have provided to m444, to transfer to another service provider.
Object to m444 processing your data on the basis of legitimate interests, including for direct marketing. Marketing objections are actioned immediately.
11.1 Minimum Age. The m444 platform is strictly for adults aged 21 and above. m444 does not knowingly collect personal data from any individual under the age of 21.
11.2 Discovery of Underage Data. If m444 discovers or has reasonable grounds to believe that personal data has been provided by or on behalf of an individual under 21 years of age, m444 will immediately suspend the associated account, delete all personal data associated with that account (except to the extent retention is required by law), and refund any deposited funds minus any winnings generated on the account during the period of access.
12.1 Transfer Necessity. As an internationally licensed online gaming platform, m444 may store and process player data on servers located outside Pakistan. This may include data transfers to cloud infrastructure providers, game studios, and KYC service providers operating in other jurisdictions.
12.2 Transfer Safeguards. Where personal data is transferred outside Pakistan to third-party service providers, m444 requires those providers to maintain data protection standards equivalent to or higher than those described in this Privacy Policy. This is achieved through data processing agreements incorporating appropriate safeguards.
12.3 Your Acknowledgement. By using the m444 platform, you acknowledge and consent to the transfer of your personal data to countries outside Pakistan for the purposes described in this Privacy Policy, subject to the safeguards described above.
13.1 Right to Update. m444 may update this Privacy Policy from time to time to reflect changes in our data processing practices, technology, regulatory requirements, or platform features. The updated policy will be published at m444.biz/privacy-policy with a revised effective date.
13.2 Notification of Material Changes. Where a change to this Privacy Policy materially affects how m444 processes your personal data, we will notify registered players by email or through a prominent on-site notification, allowing you to review the changes before they take effect.
13.3 Continued Use. Your continued use of the m444 platform after the effective date of a revised Privacy Policy constitutes your acceptance of the changes. If you do not accept the revised policy, you should stop using the platform and may request account closure under Section 10.
For any questions, concerns, or requests relating to this Privacy Policy or the way m444 handles your personal data, please contact the m444 data protection team through any of the channels below. We will respond to all privacy enquiries within five (5) business days.
This Privacy Policy should be read alongside the m444 Terms & Conditions, which govern your use of the platform as a whole, and the Responsible Gaming page, which outlines how m444 uses your account data to support safer gambling tools and age verification.
You've read how m444 protects your data. Now experience the platform — cricket betting, live casino, 500+ slots, and Lucky Bingo, all in PKR with JazzCash and EasyPaisa. Secure, fair, and built for Pakistan. 21+ only. Please gamble responsibly.